When our architecture firm client was wrongly targeted by a photographer known for filing over 150 copyright infringement lawsuits, demanding large settlements, we counseled the firm on how to effectively liaise with its insurance broker and professional liability insurance carrier to trigger its “pre-claim assistance” benefits. The photographer’s aggressive demand letter, citing alleged unauthorized use of an image, threatened significant financial penalties and legal action despite clear evidence of mistaken identity. We guided the firm in marshaling the facts showing the lack of merit in the photographer’s claims and why he should not pursue litigation.